Remember those days when running to grab the Delhi Times used to be the first thing in the morning. Gone are those days when newspaper used to be the original platform for mass media. Now, it is the world of the internet. Internet has superseded all other forms of mass media such as television, radio and the newspaper. Internet has paved ways for several new outlets which is evidently shaping public opinions on certain topics. Logging in to our Facebook accounts is probably the first thing we do in the morning to check out the feed. Internet is no more a mass media, it is a ritual now.
Earlier evenings used to be booked for radio programs like ‘Evening Drive’ or ‘Red FM Super hits’. In fact we use to tune into radio channels with full zeal if they were about to play back to back songs. But nowadays, the medium of radio is being used only as an escape route in the heavy traffic. Television on the other hand has also become less relevant when compared to the internet. With internet providing all the shows being telecasted on television to watch in one’s own comfort time and space, people are being heavily dependent on the medium. Internet is the most powerful medium at present, providing a colossal platform for its audience to learn the simplest to the most difficult things, all at the click of a button.
Newspapers are subsiding with the advent of e-newspapers and news apps, radio being replaced with music apps with over a million free songs all at one place and television finding to hold the grip with Ekta Kapoor’s daily soaps or Kapil’s Comedy Nights. Even though the mass mediums are sinking but it is too early to mark the farewell. Mass media keeps on changing its stripes and it is definitely not the end of journalism. Journalism has only spread more over the past few years and is an evolution. With the development of internet, journalism has been empowered and democratized. It is offering more room for possibilities.
The widespread penetration of fast internet connections, smartphones and social media may lead us to believe that traditional media is on its last stage performance but it is a false sight. Newspaper readership might have declined but it still remains the most credible and authentic source for information dissemination. Television advertising is still unmatched by anything else online or elsewhere. However, there are a whole host of signs that things are changing. I believe one of the reasons for this decline could be that the audience is now aware that the mainstream media is deeply controlled by the establishment which dwindle their faith in them.
Journalism skills have been enhanced and are flagging their ways into powerful and influential reporting. Though internet is a platform for countless opportunities, one of the problems is that it also transforms into echo halls. The audience on the internet is opinion based rather than being information based and that is unhealthy but the good news is quality content will always shine through no matter where it is published.
Many years ago, no one could imagine that such a thing as internet could be invented and now life without internet is unimaginable. I believe every invention has a time. Likewise newspapers, radio and television had their time. Now, it is the time of the internet. It is the key to access the whole wide world and is making life easier.
Ashwathi is an enthusiastic traveller and dancer with a passion for movies and music. Hailing from an Army background, she considers herself fortunate enough to have experienced the diverse cultures that India boasts of. She is a graduate in Journalism and Mass Communications and has worked in print, radio and television.