Get the best out of twitter

Advertise yourself and your brand 

Twitter is the to-go place to catch the inside scoop on news even before they break out on television. More than being a place where we promote our personal views it is actually a great place to build your brand and leverage it professionally. Here are some ways by which you can use twitter and benefit from it.

  1. Decide your purpose

No matter what your purpose is you need to be clear on it when joining twitter. This will help you to use it more constructively for your advantage. If you wish to promote your business, keep a tab on the strategies of your competitors and the people they are interacting with on twitter. If you are interested in networking, you must follow the right people and interact with people sharing similar interests.

  1. Update your profile

When you are dealing with your profile don’t just put any random picture and write average stuff about your likes and dislikes. Take into account your profession and write interesting stuff which will attract followers to your site. You can post a picture where your face is visible clearly or you can also put up a logo of your brand. Also remember to mention your website in your bio so that people have an idea about your work.

  1. Follow your competitors

Apart from having a snazzy profile it is essential to know what your competitors are doing, their plans and their target audience. Chances are that your followers will be similar if the products that you offer are similar. Also follow celebrities as they have a lot of followers. Tweet them in a non-stalking kind of way with the hope that they will re-tweet your messages which will introduce you to a larger audience.

  1. Follow Up

It’s highly important that you set up a personal interaction with people you follow because only that will set you apart from the rest. Also don’t ignore your followers. Respond to their tweets and listen to their needs for by listening to them you will be able to gauge their responses towards your product.

  1. Spread word about your Twitter Account

Twitter is an excellent way of promoting oneself or one’s brand. Therefore do not hesitate to promote your twitter account on other social media platforms. Put a link to your twitter account on your website or blog. This will allow your customers to follow you which will further increase your brand value.

  1. Cash in on Trends

Twitter displays a list of trending subjects at any given point of time. We understand that not all subjects might be linked to your brand but if you are a smart tweeter then you will surely find means to use the trending hashtags to your advantage.

Many of us use twitter to post personal stuff and circulate insane messages. Twitter is a powerful medium to advertise oneself and one’s brand. Now that you have an idea of how to go about capturing a captive twitter audience what are you waiting for? Just go ahead and bring in the followers in droves.


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Vineeta Sinha, the owner and president of Vineeta Constructions Co. is a writer and blogger at heart. An economics graduate, the talented writer has been in the writing industry for years. When asked about how she manages the two very different professions, she says, “Construction business is what me and my husband who is a civil engineer dreamt of together and I am glad we succeeded but writing is something I have been doing years before I stepped into the construction world. I was very young when I realized that there was a hidden passion for writing in me and I unveiled it through my school magazine for the very first time and there has been no looking back since then. Though construction contributes more in running my world, writing is something that completes me.”