Environmental awareness and sustainability is an area that’s become increasingly prominent in recent years, especially among consumers. The majority of this has been driven by a considerable number of people wanting to reduce the impact they have on the environment, as well as to reverse many of the harmful effects of pollution. The majority of this has focused on what kind of products they use, as well as which companies they buy them from.
As a result, quite a large number of firms have needed to adapt to the ever-changing market or risk losing out on a significant amount of business. This is something that has affected almost every industry, although some have been much faster to do so than others. There can be a variety of reasons why this is the case, such as a lack of sustainable alternatives to the way that the industry has traditionally been run. One such firm is Waiakea Water, which was founded by Ryan Emmons in 2012.
This is something that has been especially true in the bottled water industry, which has been relatively slow in adapting to such demands. The primary reason for this is that few companies in the niche have been able to determine how to switch their plastic bottles for sustainable and environmentally friendly alternatives. While recycling has had a positive impact in this way, there are still quite a significant number of plastic bottles thrown away every year.
This often results in a large number of them ending up polluting various oceans and other waters, which is what the majority of consumers want to avoid. As a result, quite a large number of people have been switching to reusable cups and using different water suppliers than bottled water companies, which can have quite a negative effect on their consumer base.
Alongside this has been the fact that an increasing number of customers are looking for bottled water that comes from natural and healthy sources rather than ones that come from filtered city water. This is something that relatively few companies can boast, which has meant that they’re blocked off from a large number of consumers; even fewer meet the eco-friendly criteria.
However, this has been changing over the past few years, although slowly. As a result, there have been quite a few firms that have been founded that not only source their water from high-quality areas but make their packaging as environmentally friendly as possible.
At the time, Emmons was holidaying in Hawaii when he noticed how clean, fresh, and tasty the water was there. By digging a little deeper into where it was sourced and how it managed to taste so nice, he realized that this was because of the fact that it was filtered through the Mauna Loa volcano. This led to Ryan Emmons having the idea for Waiakea Water.
However, he also knew that the company would have to be as eco-friendly as possible, which led to him developing the packaging that Waiakea Water would subsequently become known for.