Shoe Style – Jimmy Choo


Jimmy Choo was  born in Penang, Malaysia in 196. He learned a lot from his father who was a cobbler. He was immersed in this world since his early age. Jimmy made his first shoe at the age of 11.
When I first started, my father wouldn’t let me make a shoe. Instead, he said: “Sit and watch, sit and watch.” For months and months, I did that.“Jimmy Choo studied in England in the early 1980s to study at the Cordwainers Technical College in Hackney, where he graduated with honors in 1983

Choosing to stay in England, Choo launched his first shop in Hackney in 1986. Choo quickly became well known. His shoes featured in an eight-page spread in Vogue magazine.

Soon, Choo became the darling of the celebrity world, in particular Princess Diana.

The success was huge and the brand expanded internationally. In 2001, Choo sold his half of the company to Robert Bensoussan of Equinox Luxury Holdings for $30 million. But was is really important for Choo is making few shoes top qualities.

Today, Jimmy Choo has returned to his roots at a small shop he opened in London, which serves as the headquarters for the exclusive Jimmy Choo Couture line.


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Reynu Maitri
Reynu joined WomenNow from the beginning on. She loves writing and combines this with her love for India, the country her parents emigrated from to the United States looking for a better life and opportunities. Studying litterature and journalism helped laid the foundation for her writing skills. She is into badminton and an avid runner. Her dream is to live between New York and Mumbai.