Choosing to stay in England, Choo launched his first shop in Hackney in 1986. Choo quickly became well known. His shoes featured in an eight-page spread in Vogue magazine.
Soon, Choo became the darling of the celebrity world, in particular Princess Diana.
The success was huge and the brand expanded internationally. In 2001, Choo sold his half of the company to Robert Bensoussan of Equinox Luxury Holdings for $30 million. But was is really important for Choo is making few shoes top qualities.
Today, Jimmy Choo has returned to his roots at a small shop he opened in London, which serves as the headquarters for the exclusive Jimmy Choo Couture line.